Deep Dive: Building a customer success strategy that works

In this workshop, we dive into what Customer Success really means in a scale-up context, delivering both inspiration and practical insights.

Together, we’ll explore the five key challenges scaleups face—from defining the CS role to scaling processes without losing customer intimacy, building the right team, shifting from reactive to proactive, and integrating CS with sales, marketing, and product. Through lessons learned from real transformations, you’ll gain concrete strategies and avoid common pitfalls.

The interactive exercises help you reflect on where your company stands today, identify your top priorities, and work hands-on with practical tools and frameworks directly applicable to your own cases.

To top it off, you’ll hear first-hand testimonials from founders and executives who successfully built and scaled a Customer Success strategy that drives growth.

Led by seasoned practitioners, this workshop will be in good hands

Nieves Canada is a Customer Success and Revenue leader with extensive experience building and scaling customer-centric organisations in Tech.She provides executive leadership and consultancy services and has worked with a wide range of companies in SaaS, from pre-seed to Series D, including Showpad, iText, SettleMint, and now Smart Symbols, leading Customer Success and Revenue while advising executive teams on strategy, culture, and scalable growth.

She specialises in transforming Customer Success into a strategic growth and revenue driver, designing the teams, processes, and tools that enable companies to scale effectively while retaining customers and unlocking expansion opportunities.

Alongside her leadership and advisory work, Nieves is an Executive Coach for Customer Success and Revenue leaders, helping them strengthen their leadership, scale their teams, and deliver measurable results in high-growth environments.

To crown it all, we are currently selecting the ones who’ve been there and done it, and who will be happy to inspire you.

DATE
Dec 11, 2025 1:00 PM
Starts at Dec 11, 2025 1:00 PM
Max. 10 participants
LOCATION

Technologiepark Zwijnaarde

Full cost: 1,517€. If your company meets the eligibility criteria and is a Flanders based company, you can benefit from this reduced rate thanks to the support of VLAIO and our partners

13:00 - 13:30

Welcome & network lunch

13:30 - 14:45

Setting the scene, by Nieves Canada

What Customer Success really means in a scaleup context
The 5 typical challenges faced by scaleups

Lessons learnt from concrete transformations

14:45 - 15:30

Interactive workshop

Reflection on participants' current situation, priority setting, interactive elaboration of personal cases, immediately actionable tools and frameworks

15:30 - 15:45

Break

15:45 - 17:00

Behind the Scenes of Successful Scaleups

Conversations with founders or scaleup executives who have elaborated and implemented a CS strategy

✔ Get up to speed on the newest trends, evolutions, and industry essentials

✔ Hands-on insights based on founders’ specific business cases

✔ Share thoughts and experiences with other participating scaleups

LOCATION

Technologiepark Zwijnaarde

DATE
December 11, 2025

Full cost: 1,517€. If your company meets the eligibility criteria and is a Flanders based company, you can benefit from this reduced rate thanks to the support of VLAIO and our partners

Not what you are looking for?

Maybe one of our other services is the right fit for you. Or get in touch, we’ll help you make the right choice.