Join us for an interactive workshop designed to help you unlock the full value of your digital products and sustainability-focused offerings.

We’ll begin by exploring the concept of value and how different customer segments perceive it, setting the stage for effective pricing strategies.

Through a deep dive into various pricing models, metrics, and modalities, you’ll learn practical approaches to price your offerings competitively while reflecting their true value.

The workshop includes hands-on exercises and real-world case studies to ensure you can apply these techniques directly to your own business.

Engage in group discussions, ask questions, and walk away with actionable insights tailored to digital and sustainable markets.

A follow-up session one week later will provide continued support as you implement and refine your new pricing strategies.

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This workshop will be skilfully facilitated by Maarten Laruelle.

As pricing expert, Maarten Laruelle brings expertise in pricing strategy for SaaS and IoT companies. With a background in technology and entrepreneurship, he helps scale-ups optimize their pricing as they navigate rapid growth and international expansion.
Through masterclasses, workshops and individual guidance, he guides participants in developing pricing strategies that accelerate growth and improve unit economics. Having advised over 100 companies on strategic pricing transformations, Maarten focuses on practical, implementable approaches that scale-ups can apply immediately to capture more value and compete effectively in international markets.

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