What if you were building your go-to-market engine from scratch today? Would you still research prospects, manage your CRM, generate leads and enable your sales team in the same way?

Generative AI is rapidly changing what's possible across the entire customer journey. Yet many B2B SaaS companies still rely on manual prospecting, incomplete CRM data, fragmented tools and commercial processes built for a pre-AI world.

In this hands-on Deep Dive, we move beyond individual AI tools and ask a more fundamental question: what does a modern, AI-enabled GTM engine actually look like?

Together with Olivier Tytgat, CEO of Outbound Catalyst, we'll start with the foundations of an AI-enabled GTM engine: do you really know your addressable market, which accounts have the highest potential, and can you trust the data in your CRM?

From there, we'll explore how AI can help you map and enrich your market, clean and activate CRM data, prioritise the right accounts and signals, and turn that intelligence into more targeted sales actions. Depending on your market, that may mean a highly focused account-based approach or more scalable inbound and outbound motions.

We'll then bring this to life through a real scale-up case, showing how a GTM engine can evolve from manual and people-dependent towards a more data-driven, AI-enabled approach. Scale-up practitioners will complement the workshop with candid experiences of what they tried, what worked, what didn't, and what they learned along the way.

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The goal? Not another list of AI tools, but a concrete blueprint to identify where AI can make the biggest difference in your GTM.

What will you take away?

• See where AI can create real leverage across your GTM
• Identify the right AI use cases for your market
• Learn from real experiments, including what didn't work
• Leave with a blueprint to start reshaping your own GTM

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Speakers

Olivier Tytgat, CEO of Outbound Catalyst, helps B2B SaaS companies build GTM systems designed to deliver a more consistent flow of qualified meetings by combining outbound, AI and automation. His work ranges from fully outsourced outbound to co-building AI-native GTM infrastructure with teams across Europe and the US.

Nathan Detroyer, GTM Engineer at Spott, and Nathan De Witte, AI Integrator / Digital Transformation Specialist at Wonka AI will testify about how he has been experimenting with AI-enabled GTM.

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